New Ecommerce creative strategy for TENA UK

We launched a fresh ecommerce creative strategy for TENA UK, introducing a new branding approach. Our work focused on refining communication for TENA’s black, white, and crème underwear pants, ensuring a seamless and engaging shopping experience.

As part of this initiative, we developed 10 Mobile-Ready Standard Images (MRSIs) for each size, colour, and style, covering M and L sizes, three colours (black, crème, white), and two styles (low and high). In total, we created 120 MRSIs, enhancing product presentation across digital platforms.